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Rainbow Housing Assistance Corporation (Rainbow) is a nonprofit organization which provides service-enriched housing programs for residents of rental housing communities throughout the country. Rainbow provides a custom supportive services solution to every asset served, building a sense of community.

Offering services which focus on community and promote the self-sufficiency of the residents has been proven to increase the financial viability of multifamily assets.

Rainbow’s award-winning services package is structured in such a way it can be implemented to perform for any population or demographic, preserving quality, affordable housing for those who need it most. If one is looking for a custom approach to educational youth programming, life-skills training for adults, or social activities for seniors – Rainbow has the solution. A Resident Services Coordinator (RSC), in conjunction with property managers, will create an environment which residents cannot afford to leave.

The most popular programs include:

  • Free afterschool educational programs for youth
  • Job readiness and placement
  • Health care resources
  • Computer literacy courses and life-skills training
  • Financial resource management
  • Community building exercises

Rainbow has long been a leader in technology-driven services delivery. Program offerings are available to residents through an innovative approach delivering live or pre-recorded learning modules to any Internet-capable device. Having already heavily invested in the technology, during the global health crisis, Rainbow was uniquely prepared to have uninterrupted services delivery through our LINK platform.

LINK, or Leveraging Innovative Netting Knowledge, includes:

National Call Center – Resident Services Coordinators (RSCs) who conduct regular outreach to communities to identify resident needs and uncover opportunities for the connection to programs and services.

Educational Programs – General Education Diploma (GED) and English as a Second Language (ESL) courses.

Web-Based Resident Applied Programming (WRAP) – Daily webinars which are both compliance- and resident-interest-driven. Empowering communities with everything from financial literacy to life skills, allowing residents access to services from the convenience of their homes.

Referral and Resource Linkage – Bringing resident needs to a meaningful resolution and a positive outcome through a connection of internal and partner resources.


RSCs also build coalitions, supplementing programs with expertise from local business leaders, state, and federal compliance groups, medical personnel, charitable organizations, and law enforcement resources. These programs directly correlate to tangible financial benefits, improving the asset’s performance. RSCs internalize features which residents want and need from the asset, encouraging long-term resident retention.

Rainbow’s service-enriched housing program affords owners the following benefits:

  • Reduced turnover
  • Decreased marketing costs
  • Increased occupancy rates
  • Lower rental losses (bad debt, concessions, legal fees)
  • Real return-on-investment

Our Mission

The mission of Rainbow is to create and preserve quality, affordable housing for families and individuals of diverse ethnic, social, and economic backgrounds; while supporting their well-being through the delivery of social services programs.









Employment Empowerment

Rainbow would like to introduce you to Mr. Curtis Hartley, a recent graduate of Rainbow’s unique

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Empowerment through Education

Rainbow would like to introduce you to Ms. Brown. She is a resident of one of our Texas communities

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Building Tomorrow’s Future

Little Miss Zanya Wrice has faced many challenges in her nine years of life. At a young age, she was

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To cultivate relationships internally and externally in a way which empowers sustainable, mission-driven engagement and social responsibility. Embrace our unique abilities and skills to provide intentional focus which empowers the social and economic advancement of our team, partners, communities, and those we collectively serve. Be the solution to the problem, the improvement to the deficiency, and the answer to the questions which face our organization and those we serve. Act as the anchor and catalyst for change through the development of programs and services which embody our mission to create and preserve sustainable lifestyles, productive citizens, and thriving communities.

Rainbow Housing Assistance Corporation prides itself on developing partnerships that share the same vision of the betterment of communities.

Private Equity Firms


Lending Institutions and Insurance
Property Management

Construction / Development Services
Legal Counsel
Accounting Representation

Marketing and Public